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5 Tips for Market Writers / Commercial Writing

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5 Tips for Market-based Writers

Anybody Can Write a Novel

Chapter 9 “Types of Writers” – Section 9 “Market-based Writers”

With Links to Supplementary Material


Of all the types of writers, or methods of writing, the one with perhaps the most untapped potential is the market-based writer. Every time a marketable story comes along, bookstores are flooded with watered-down, poorly-written, knock-offs that exist to leech off of the hype of that original story and to take advantage of the audience's desire to remain in a world after the story is done. However, this does not have to be the case. Actually... market-based writing can be very good, and I'm going to explain how! Please keep the torches and pitchforks under your seats until the conclusion of this bout of heresy.


Tip 1: Figure out what really draws readers to the profitable market.

No matter how bad a popular book is, it is popular for a reason—maybe not for a good reason, but for a reason. Most market-based writers see a book like Twilight and seem to say to themselves, “Sparkly vampires! That's what the public likes and has been waiting for!” And yes, re-hashing a story about sparkly vampires will lead to sales to readers who don't consciously realize that they are not, in fact, interested in sparkly vampires but in experiencing the feeling of being desired by intense, romanticized archetypes, and feeling this desire vicariously through the protagonist. However, this sort of market-based writing will not lead to a memorable or even supremely profitable story (compared to the original). You can do better, and your audience deserves better out of the writer that they trusted with their time and hard-earned money.


Tip 2: Keep trademarks/symbols but emphasize the original good attributes in a new way.

So trendy readers associate classical monsters with sex appeal—turning these monsters into a marketing trend and symbol that will draw in readers who desire that sort of story. That does not mean that readers want you recreate Twilight with sexy mummies. Instead use the symbol (the sexy mummies), recreate the original draw (being desired by hot and intensely romanticized monsters), and tell a new story. Even unobservant readers know when they are rereading the same watered-down story via characters with different names, so tell a different one. Like... maybe the sexy mummy being a prince in a Cinderella story!


Tip 3: Add a significant and new element to the story, and fix the original story's flaws.

When you read a popular book, what do you think is missing? In forums and fan-fictions, what do audiences clearly perceive to be missing? When I watched Twilight, [I admit it, I couldn't force myself to read them... but I'm not a market-writer! So suck it up and read those vampire novels (see what I did there? Vampire, suck it up, punny—I know.)] my largest complaint was that the protagonist was a pawn and just an observer in her own story. So, what if the Cinderella character who is in love with the Mummy Prince had to actually do something (revolutionary, I know), like go on a dangerous quest through a pyramid to save him from his sarcophagus! This novel is sounding amazingly dreadful, but the point is that if you want to succeed, you must exceed the market by being the best within it—not a watered-down copy. Fill in the gaps of the story, create a better narrative, fix flaws, and become the new and improved model—not the sickly clone.


Tip 4: Take your domain and make it excellent.

If you are working for a publishing company that specializes in market-writing, as part of a writing team, chances are that you will not have the creative control to push everything to the standards that you would like. Even so, take your one little area of influence and make it excellent. One skilled actor's performance in a movie can change a watcher's review from “Complete crap, don't watch it!” to “Pretty dumb but the actor who played the villain was awesome.” Similarly, if you can take one character or element of the story and make is supremely good, you will not only be recognized for it, but you will make the story into something worth reading and being remembered for something, even with its flaws.


Tip 5: Know the good that you are doing and take pride in your art.

No matter how good your market-based story is, you will still get lots of flack for it. Critics will hate you, readers who greatly appreciate originality will hate you, and you will never be taught in high literature classes (I know, I teared up just thinking about the prospect). However, casual readers will love you, even if they can't remember your name or really discuss why they love you. Non-literature buffs need and want a good story every bit as much as a literature buff. And in exchange for their love (and financial support), you will not only let them live again in the worlds that they love, but you will actually be giving them a quality story, and subtly teaching them what a good story is through a very inglorious medium. So, think of yourself as an undercover operative... a very hated undercover operative with a chance to do a lot of good with your sexy mummies. 


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Of all the types of writers, or methods of writing, the one with perhaps the most untapped potential is the market-based writer. Every time a marketable story comes along, bookstores are flooded with watered-down, poorly-written, knock-offs that exist to leech off of the hype of that original story and to take advantage of the audience's desire to remain in a world after the story is done. However, this does not have to be the case. Actually... market-based writing can be very good, and I'm going to explain how! Please keep the torches and pitchforks under your seats until the conclusion of this bout of heresy.

© 2015 - 2024 DesdemonaDeBlake
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jaime-art's avatar
As always very helpful and well structured!

PS: why do I suddenly want to read stories about sexy mummies in a Cinderella story? *G